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Click through the samples to the left for examples of my writing.

Sample News Release




Contact: Olivia Cordell


Grammy Winner Singer-Songwriter Sara Bareilles to Headline Event, Tony Winner Leslie Odom Jr. Featured

NEW YORK CITY (December 1, 2016) – The Central Park Winter Wonderland, now in its third week of holiday-themed festivities, has announced the long-awaited lineup for the ticketed New Year’s Eve concert event.

Headlining the evening is Tony- and Grammy-Award nominated singer-songwriter Sara Bareilles. Fresh off of her Broadway success, Waitress, Bareilles will perform a number of her popular hits on the evening of December 31, to hundreds of ticketholders celebrating the end of an eventful year.

“I’m so excited to ring in 2017 in Central Park this year,” said Bareilles, “It’s been such a crazy year for everyone. I think we could all stand to let loose and celebrate!”

Featured in the lineup is the Tony-winning actor and singer Leslie Odom Jr., known for his breakout success in the role of Aaron Burr, in the original cast of Hamilton: An American Musical. Since completing his widely-praised run in the award winning musical, Odom Jr. has released two albums and is pursuing a career as a solo artist.

Also included in the concert lineup are feel good pop-techno band MisterWives and the up-and-coming indie group San Fermin. The opening performers are yet to be announced.

On the evening of December 31, the festival will close one hour early at 7 pm to allow guests without tickets to exit the park. Doors will open at 8 pm for ticketed guests to visit the park, with the first performers beginning at 8:30 pm. Most rides and some vendors, including several selling hot holiday food and drinks, will remain open during the concert for guests to enjoy. The evening will include a countdown at midnight, and the event will conclude at 1:30 am.


Tickets are general admission and will go on sale at midnight on December 5, 2016. For more information and to buy tickets, visit


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Sample Media Alert

NOVEMBER 11, 2016

Los Angeles City Hall

200 N Spring Street

Los Angeles, CA 90012




Contact: Olivia Cordell



Trojan Champions Ranging from the 1948 Olympic Games to This Summer’s 2016 Rio Olympics to Be Honored at City Hall Ceremony


NOVEMBER 11, 2016


12:00 PM – 5:00 PM



Honoring our resident champions: The University of Southern California, based here in Los Angeles, is far and above the most represented university in the Olympic Games. Since 1904, 451 USC Olympians have won 306 medals and represented 50 different countries in 28 different sports. This ceremony will honor those talented and hardworking Olympic champions.


Honoring a “world-class university”: As Mayor Eric Garcetti has said in his praise of USC and its Olympic athletes, “Not only is USC a world-class university, it occupies a unique and laudable place in our city’s rich Olympic history.” USC President C.L. Max Nikias and USC Athletic Director Lynn Swann will represent the celebrated university and its athletic program at the ceremony.


Why Be There?


Unique, unparalleled interaction with champions: Four Olympic Champions and former-USC students will be in attendance, including USC’s oldest Olympian Dr. Sammy Lee, who is 96 years old. Also present will be swimmer Katinka Hosszu, winner of four medals at this summer’s Rio Olympics, and the Trojan leader in Olympic gold medals Allyson Felix, who has a whopping nine total medals!


Excellent visuals and photo opportunities: The athletes will be interacting and engaging with attendees, Mayor Garcetti, and LA City Councilman Curren D. Price, Jr., on the front steps of LA’s historic and iconic City Hall.


Interview opportunities: After speeches by Mayor Garcetti and USC President Nikias, at 2:00 PM and 2:30 PM respectively, Olympic champions will be available for interview about their experience as Olympic athletes and USC students. Don’t miss out on this once-in-a-lifetime chance to meet and interview Olympic athletes of all ages!


Los Angeles City Hall

200 N Spring Street

Los Angeles, CA 90012


Parking: The City Hall east parking garage is located at 201 N Los Angeles Street, on the west side of Los Angeles Street between Temple and 1st Street. Printout of this Media Advisory will serve as Parking Permit.


Media Contact: Olivia Cordell (xxx) xxx-xxxx


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Sample Fact Sheet



Contact: Olivia Cordell




The flagship of the Luxe Hotels brand, The Luxe Rodeo Drive Hotel boasts the distinction of being the only hotel located on the world-famous street, Rodeo Drive, known globally for its high-end designer boutiques and the glamour of Beverly Hills. The 88-guestroom hotel is the ideal choice for guests seeking a glamorous backdrop for virtually any Los Angeles, Hollywood, or Beverly Hills experience.

In January 2016, the legendary hotel transformed into a private, guest-only experience featuring an exquisite Luxe Club Lounge. The Club features a tasting room and bar where guests can relax and mingle in this edgy, intimate social setting while enjoying signature food pairings, tastings and beverages.

Opening in October 2016, the Luxe Rodeo Drive Hotel will reveal its latest chic addition to the Luxe Club Lounge experience: a brand-new 1,100 square foot rooftop venue offering extensive amenities with breathtaking 360 degree views of Beverly Hills. In accordance with the rest of the hotel atmosphere, the 360 Rooftop extension will be exclusive to guests of the hotel.

The 360 Rooftop offers guests both indoor and outdoor leisure areas. The 300 square foot indoor space offers guests a 24-hour fitness center, with state-of-the-art fitness equipment and a full schedule of fitness classes free to guests. Classes include relaxing morning yoga, cycling intensives, and more. After a workout, guests can relax in the spa-style sauna before heading outside for a view of the city.

Outside there are 800 square feet of amenities for guests to enjoy. In the evenings, the outdoor Old Hollywood-inspired cinema space will play Hollywood classics for guests’ viewing pleasure. Popcorn and theater snacks will be available during movie screenings for purchase. On the other side of the rooftop terrace, guests can visit the 360 Bar and Lounge for drinks and a taste of the hotel’s signature dishes.

The 360 Rooftop will feature a stylish 24-hour bar and lounge area with signature small plates crafted by Executive Chef Olivier Rousselle. Served in traditional tapas style, Rousselle’s new dishes make the perfect light fare to pair with any of the craft beers, fine wines, and signature cocktails offered by the 360 Bar and Lounge.

Luxe Rodeo Drive Hotel is a corporately owned hotel of the global brand, Luxe Hotels. It is also a member property of LWH Hotels, a premier representation company with an exclusive portfolio of nearly 200 independently owned properties in 31 countries, spanning four continents.

Marcus Mueller, General Manager
Maria Khan, Director of Human Resources
Olivier Rousselle, Executive Chef
David Padilla, Chef de Cuisine
Elizabeth Caragay Watts-Russell, Director of Sales
Michelle Sharp, Catering Manager

Richard Spina, CSA

Vicente Wolf

360 N. Rodeo Drive
Beverly Hills, CA 90210
Phone: (310) 273-­0300
Twitter: @LuxeRodeoHotel
Instagram: @LuxeRodeoDriveHotel

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Sample Backgrounder



Contact: Olivia Cordell




How can a city’s governing body truly embody the phrase ‘by the people, for the people’? The City of Santa Monica asked the same question three years ago. The city’s government wanted to identify a way to better serve its residents, and improve the overall quality of life for those living in Santa Monica. But how could they measure a citizen’s quality of life? To answer this question, the City of Santa Monica developed the Wellbeing Project.

The Wellbeing Project innovates the way local government understands its residents, by weaving Santa Monica residents’ quality of life into the foundation of the city’s government and its policy. To do this, the groundbreaking process measures the people of Santa Monica’s wellbeing by utilizing scientific metrics that focus on both the macro and micro scales across five dimensions of experience: community, place, health, learning, and opportunity.

In 2013, the Wellbeing Project was entered into the Bloomberg Philanthropies’ Mayors Challenge. The Mayors Challenge is a competition between hundreds of cities to win millions of dollars, coaching, and support for their attempt to realize a bold idea to improve the way government works. Of course, due to its unprecedented innovation, the Wellbeing Project won.

Following its win, the City of Santa Monica formed dozens of partnerships in order to implement its project. Partnerships were created between the city and community leaders, an international panel of experts, the New Economics Foundation, RAND (a nonprofit research corporation), and more, to devise a multidimensional framework that measures actionable wellbeing metrics for the people and community of Santa Monica.

The result was the April 2015 release of the first annual Wellbeing Index, a measurement tool that provides a full picture of Santa Monica’s strengths and opportunities across key elements of wellbeing. These elements include economics, community relationships, health, education, culture, and the environment (both built and natural) that the government uses in internal collaboration with partners, city leadership, and the collective impact of community engagement.

Already, the findings have been incorporated into the 2015-2017 Fiscal Year budgets planning to influence policy decision-making and program development. The city is now the first in the U.S. to include measurable wellbeing metrics as a foundational part of the government’s fabric.

Now, the Wellbeing Project works to foster a connected and thriving environment more conducive to health, opportunity, and quality of life. The data contained in the Wellbeing Index can influence city policies, decisions, and allocation of internal resources in all areas of government. Moreover, the long-term success of the project is inherent in the City of Santa Monica’s ability to integrate these metrics into the fabric of the city’s governance. By doing so, the process becomes a model of methodology that can be replicated and deployed by other city governments, to foster positive relationships between residents and governing bodies worldwide.

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Sample Biography



Douglas Blonsky has dedicated his life to the upkeep, innovation, and conservation of New York City’s Central Park. Currently, he serves as the President and CEO of the Central Park Conservancy, as well as the Central Park Administrator – the first to hold both the roles of Administrator and President in the Conservancy’s history. He was first, however, hired as a construction supervisor for the Central Park Conservancy in 1985, and has been with the Conservancy ever since.

Mr. Blonsky, a graduate of both Rutgers University and the University of Delaware, received degrees in both Plant Science and Landscape Architecture. As President and CEO of the Conservancy, Mr. Blonsky manages a 360-person staff and over 1,700 volunteers who work on the Park annually. He reports to and works with the Board of Trustees to direct every facet of the Park’s operations, from overall strategy, program planning, staff management, and more.

He has spearheaded remarkable projects within the Park such as the Great Lawn, the Harlem Meer, and the Merchants’ Gate, among others. Mr. Blonsky has also innovated Park management and operations practices, setting a high-quality example for park management across the nation. Moreover, he has implemented a training and mentorship program for NYC Parks Department gardeners from parks in underserved areas.

Mr. Blonsky also has extensive experience managing the operational logistics of major events produced in Central Park. Events executed during his time as President have included concerts by Sheryl Crow, Dave Matthews, and Garth Brooks, as well as the September 11th first anniversary remembrance and the annual New York Philharmonic performances, among many others. He plans to use his event operations experience to coordinate a successful and safe Winter Wonderland Festival, to carry on the longstanding tradition of holiday celebrations in Central Park.

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Sample Pitch Letter



For: TimeOut LA’s Michael Juliano


Hi Michael –


We’re glad you thought that the Luxe Sunset Boulevard Hotel was the “most luxurious polling place imaginable”, because we’re about to offer you a totally free stay at the Luxe Rodeo Drive Hotel as a little thank-you for the compliment.


The Luxe Rodeo Drive Hotel just opened a brand-new Rooftop 360 experience as an expansion of the unique guest-only Luxe Club on Rodeo. It’s everything the Luxe brand embodies – Elegant, trendy, and completely exclusive, just like the Luxe Sunset Boulevard Hotel election day experience you wrote about earlier this week.


When you stay with us at the Luxe Rodeo Drive Hotel, you’ll be staying at the only hotel on Rodeo Drive (!), but more importantly, you’ll be one of the first to try the  Rooftop 360’s new amenities like…

  • An indoor-outdoor fitness center with new, state-of-the-art fitness machines.

  • The rooftop spa where you can get relaxing massages and facials.

  • An outdoor film screening area (complete with popcorn and concessions!)

  • And all of the other Luxe Club on Rodeo treats, like the chic tasting room and lounge downstairs, or the complimentary valet parking.


For more information on any of those amenities, I’ve attached our press release on the new Rooftop 360 experience. And if you like what you see, then chances are your TimeOut readers will, too – So why not share your Luxe Rodeo Drive Hotel experience with them after your complimentary stay?


There’s seriously no reason not to come stay with us. Bring along your fiancé, a friend, or even your cat; we’ll show you a classy night here at the Luxe Rodeo Drive Hotel no matter who your guest is. Did we mention it’s free?


Don’t hesitate to reach out if you have any questions at all – I can be reached at (xxx) xxx-xxxx at any time, or go ahead and check out our website to start planning your stay today!



Olivia Cordell
Cordell PR

P.S. In all honesty, we’d really like to meet your cat.

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